5 Gooses Embroidery was founded by Guilford moms Liz Dugan and XXXX, two longtime creatives with a shared love of beautiful design, thoughtful details and things that feel distinctly personal. What began as a creative outlet quickly grew into a modern embroidery studio rooted in their coastal New England community. Today, they bring a fresh, playful point of view to custom embroidery, creating pieces that feel considered yet never too precious, beautifully made, personal and designed to be loved for years to come.